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Audrey Gelman is co-founder and CEO of The Wing, a social club and co-working space for women. Pentagram partner Emily Oberman worked on the brand identity.

It is very tough to pitch an idea that envisions a world without men to male investors. They may not, frankly, understand the brand, but they see how quickly we got to profitability and that’s the language they understand. Audrey Gelman on the universal language

Related:

The Design of Business | The Business of Design is a Design Observer podcast hosted by  Jessica Helfand + Ellen McGirt. Season 7 is sponsored by Mailchimp.

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