The Design of Business | The Business of Design is a Design Observer podcast hosted by  Jessica Helfand + Ellen McGirt. Season 7 is sponsored by Mailchimp.

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Lee Moreau is a principal at Continuum, a global innovation design firm.

Most of our clients come in with a problem, and it’s often not actually the problem at all. And it’s only through consumer research and analysis that we can uncover what the fundamental problem was. Lee Moreau on problem finding

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