The Design of Business | The Business of Design is a Design Observer podcast hosted by  Jessica Helfand + Ellen McGirt. Season 7 is sponsored by Mailchimp.

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05

David Rockwell is the founder and president of the architecture and design firm the Rockwell Group and a theatrical set designer.

One of the favorite client lines is, “We’d really like something that is timeless.” And my response is, “To get to timeless, you’ve got to at least pass through timely.” David Rockwell on designing for today and tomorrow

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