The Design of Business | The Business of Design is a Design Observer podcast hosted by  Jessica Helfand + Ellen McGirt. Season 7 is sponsored by Mailchimp.

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Michael Rock is founding partner and creative director of 2x4, a global design consultancy. He has worked with brands including Nike, Prada, Target, and Kanye West.

When you’re on the U.S. highway system, you see these big green signs that assure you that you’re in the jurisdiction of the United States Government. And when you veer off that to some unmarked road, you suddenly become anxious. This framing is the essence of what design does. Michael Rock on how design defines experience

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