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Jon Iwata is executive in residence at the Yale School of Management and a senior advisor to IBM.

Victory is not owning a term or coining a phrase. Victory is marketing an idea that people embrace.
— Jon Iwata on telling your story

Related:

The Design of Business | The Business of Design is a Design Observer podcast hosted by  Jessica Helfand + Ellen McGirt. Season 7 is sponsored by Mailchimp.

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